our projects
our projects
Peninsula Hot Springs
For more Scroll Down
over a period of almost nine years, we evolved and defined the company’s design direction.
A COMPANY OF APPROXIMATELY 300 STAFF, WITH THREE FOUNDING DIRECTORS, A BOARD, A GENERAL MANAGER, A SENIOR MANAGEMENT TEAM, DEPARTMENT LEADERS AND MANY COMMITTED PATH TO SUCCESSFULLY CREATE A UNITED AESTHETIC AND CULTURAL LANGUAGE.
we continued to define this path while the company underwent a change of ownership, two changes of leadership and multiple changes to senior management and department leaders.
THE SCOPE OF OUR DIRECTION INCLUDED: EVOLUTION OF LOGO AND BRAND GUIDELINES, CREATION OF NEW CORPORATE COLOUR PALETTE, DEVELOPMENT OF WELLNESS PILLARS & GUIDELINES, CREATION OF RETAIL STRATEGY AND PRODUCT GUIDELINES, FRAMING OF FOOD & BEVERAGE PHILOSOPHY COLLABORATIONS, INTERIOR STYLE GUIDE, NEW SIGNANE AND MARKETING COLLATERAL, UNIFORM DESIGN & PRODUCTION